I specialize in helping modern marketing teams realize their MAP’s robust feature-sets, implementing systems and processes at scale.


A marketing automation platform is the nucleus of a potent marketing technology stack. Although many teams already understand this, sometimes they’re unsure how best to unlock its capabilities. I specialize in helping teams realize their MAP’s full capabilities, implementing repeatable and strategic systems and processes.

Areas of expertise include strategic execution and management of revenue and lead lifecycle models, attribution modeling and analytics, technology architecture and integrations, dynamic lead scoring and nurturing, and cross-functional team alignment.